Mr. Samiran Sengupta, CEO & Founder, JustMyRoots

New Delhi (India), December 22: JustMyRoots are pioneers in Intercity Perishable Food Delivery (web and app), connecting people back to their roots. When people move from their own city to a new place, it is difficult to accept the new culture and its taste. For all of them who miss their home and home-cooked food, JustMyRoots will deliver you the essence of your culture and love from home, all packed in delicious food and more! They are currently working with 600+ top brands with a premium portfolio of 7,500+ products and delivering 30+ cities across Metros, Tier1 & Tier2 cities, and expanding. JustMyRoots has announced the submission of their two revolutionary patents that are going to change the course of the food delivery industry.

JustMyRoots, along with CSIR-CFTRI (Council of Scientific & Industrial Research) (Central Food Technological Research Institute), have developed Biodegradable thermo-stable containers for cold and hot supply chains for food products. The containers developed for hot food chain supply are capable of keeping perishable food hot between 42-65 degrees Celsius for up to 10 hours. This technology will reform food delivery for restaurants located 10+ kms away or even in another city. The technology used for cold supply chain containers is capable of keeping perishable food fresh for up to 72 hours by maintaining its temperature between 2-8 degrees Celsius. The new technology will help JustMyRoots to expand its services both domestically and internationally. They already use a state-of-the-art packaging system which keeps the flavours intact and a cooling system that stores the food at 2-8 degrees Centigrade, keeping the food fresh without preservatives for up to 24 hours.

With the new packaging, JustMyRoots will pick up the food from the restaurant in the original restaurant container and transports it to the JustMyRoots office, where it will be placed in thermo-stable, biodegradable, reusable packaging and air shipped to the receiving city. The order is picked up from the airport and delivered to the customer by a delivery agent in the receiving city.

The technologies that are available in the market are rigid non-biodegradable containers which are not suitable for reverse logistics and therefore do not help in reducing carbon footprint, nor are they capable of holding food at the required temperatures for as long as JustMyRoots is offering. This technology invented by JustMyRoots will significantly change the way we look at take-out food.

Mr. Samiran Sengupta, CEO & Founder, JustMyRoots, is an alumnus of IIM-A and IMD Lausanne. He has held many global and regional roles in Shell and Reckitt Benckiser, mostly in the area of Supply Chain and Business Processes. He is experienced in Building Technology based Supply Chains and Demand Management Enterprise Applications. He says, “With JustMyRoots, you are never away from either your favourite restaurant or the nostalgic dish cooked by your mom; we have perfected the art of intercity perishable food delivery without adding preservatives or freezing the food. Our two new patents are going to allow us to expand our horizon domestically as well as internationally.”

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